Why Do you Need a Designer?
Great Work Helps Sell Your Company
Bad design rears its ugly head in ways you may never realize. Your logo is out there representing you in the world, when you’re not there to counteract or confirm its impression. An ad that looks like a jumbled up mess with fuzzy photos and sixteen different fonts is talking to customers alright, but it’s likely not sending the message you intended. A website with clunky navigation, dead space, stretched out or cut-off graphics is telling the world that you did it yourself, or let a family member of friend do it because they insist they know what they’re doing. Maybe you’re one of those people who loves that saying “I know just enough to be dangerous.” The owners of this verbiage don’t know how right they really are.
Design Experience Counts
An experienced designer knows when to use the tools and when to keep moving. Using all of the bells and whistles, buttons, available clip art, bright colors, sounds, moving effects, and whatever else is thrown into your free template doesn’t make anyone look professional.
A designer can wade through mounds of rubble and sort it out: pick out what’s salvageable and reuse, rework or repurpose the recycleables, and scrap the junk. They can channel random thoughts, read between lines, sift through piles of information and materials, and formulate an organized plan. They can come up with a solution, even after you’ve said “I don’t really know what I like but I’ll know when I see it.”
The experienced designer starts with the goal or problem, and offers a solution. Anything not in line with the goal is immediately eliminated. This could mean not using the photos or colors you were attached to, but in the end, there’s a reason for everything.
A designer can offer solutions to improve your image, while listening to your needs, and create in the end what is best for your company. In short, a designer will make sure you look professional.
Working with Hot Designs
I am a designer with experience that pre-dates graphics software. I’ve honed and sharpened my skills, kept up with the changing internet and social media demands, and no matter what you throw at me, I’ve probably been there and done that. If not I’ll find someone who can.
HOT TIP Working with someone outside of your company can be extremely beneficial. People within your company can only see it from the internal perspective which puts you at a disadvantage – the “forest through the trees” syndrome. An outside point of view can be very helpful.